Why agencies are switching to Craft CMS in 2025

Posted 13 Mar 2025 •

Over the past few years, agencies are increasingly moving away from CMS platforms like WordPress and Webflow in favour of Craft CMS. But why? In 2025, the demand for flexibility, security, and scalability is driving more digital agencies to embrace Craft CMS as their go-to platform for client projects.

1. Unmatched flexibility for custom builds

Craft CMS is built for developers, offering complete control over the front-end and back-end. 

Unlike page-builder-heavy platforms, Craft provides a clean slate to design and develop fully custom experiences without unnecessary bloat.

Why this matters for agencies:

• No restrictive themes or templates - create unique designs tailored to clients.
• Full control over HTML, CSS, and JavaScript for optimised performance.
• A streamlined CMS interface that clients find intuitive and easy to use.

2. Better security & performance than WordPress

Security has become a top concern for businesses, and agencies need to deliver solutions that minimise risk. 

WordPress sites are often targeted due to outdated plugins and frequent vulnerabilities, while Craft CMS has a much stronger security reputation.

Key security advantages:

• Less reliance on third-party plugins for essential functionality.
• Frequent core updates with security in mind.
• Built-in user role management and secure authentication features.

3. Scalability & performance optimisation

Agencies working with large-scale projects need a CMS that can handle high traffic without compromising performance. 

Craft CMS’s lightweight core and modular approach make it ideal for both small businesses and enterprise-level clients.

Performance highlights:

• Faster load times due to lean architecture.
• First-class caching options for better site speed.
• Scalable infrastructure that grows with client needs.

4. Superior content management experience

Craft CMS’s content editing experience is one of the most intuitive and user-friendly, making it easy for non-technical users to manage their websites.

Why agencies love Craft for content management:

• Flexible content structures with Matrix fields.
• Live preview mode for real-time content editing.
• Multi-site support for brands managing multiple websites.

5. SEO & developer support

SEO is critical for clients, and Craft CMS provides agencies with the tools to build highly optimised websites. 

Unlike other CMSs that require heavy plugin reliance, Craft CMS has built-in SEO-friendly features, making it an attractive choice for agencies focused on digital marketing.

SEO benefits of Craft CMS:

• Full control over metadata and URLs.
• Structured content with better schema markup support.
• Faster page speeds, improving search rankings.

The Verdict: Why agencies should consider Craft CMS in 2025

With increasing demand for performance, security, and customisation, Craft CMS is rapidly becoming the preferred choice for agencies looking to offer a better experience for their clients. 

Whether working on brand websites, e-commerce stores, or complex content-driven platforms, Craft CMS delivers flexibility and long-term scalability.

Is your agency considering a move to Craft CMS? Get in touch – we specialise in helping agencies transition seamlessly!